Target Group

We familiarise ourselves with your company, your goals and what you want to achieve with your meetings. This allows us to find a target group that is really interested in what you offer.

Lead Generation

We use different methods to find the right target group, identify which people are relevant and connect with them to convert them from potential customers to actual leads.


Our appointment setters get straight to the point and tell you why a meeting with you is valuable. We create curiosity and interest based on the customer’s perspective to find out more.


We know that you evaluate us based on how you experience the meeting we booked. That is why we are keen to be efficient and provide you with good meetings.

Would you like to know more?

Don’t hesitate to get in touch!

Appointment setting with 3C Online can be a key factor in your sales strategy. With 30 years of experience in service and sales, we are proud to be able to state that we have contributed to our clients’ expansion through lead generation and appointment setting. By efficiently scheduling meetings with the right leads, we create opportunities for you to present your products or services, close deals and thereby increase your sales.

What is Appointment Setting?

Appointment setting is a strategic step in the sales process where a company takes help to identify a target audience and book meetings with decision makers in order to convert new customers. It’s all about laying the foundation. Our appointment setters distinguish themselves by:

  • creating personal contact with the customer
  • identifying your target audience and initiating lead generation
  • creating enough curiosity for the decision maker to make an appointment
  • book qualitative meetings where there is a genuine interest in your product or service

Here are the reasons why our customers choose to hire us for appointment setting:

  1. Lead generation:
    By effectively converting leads into booked appointments, we create more opportunities for conversions and sales. And since our focus is on qualified lead generation, we ensure that your time will be spent on potential customers.
  2. Targeted approach:
    Our appointment setters arouse curiosity in the customer by using your USPs (Unique Selling Points), which we help you to sharpen, so that the customer feels that it becomes necessary to meet you.
  3. Expert Engagement:
    Our skilled appointment setters leverage their expertise in communication, emotional intelligence and effective persuasion to secure those crucial meetings and optimise your time, resources and sales process.
  4. Increased sales opportunities:
    We streamline the sales journey by setting the stage for meaningful discussions between your sales teams and potential clients.
  5. Follow-up:
    Although it is ultimately up to you to carry out the direct sale, it is important that we work together to analyse how we can develop the target group, USPs and rhetoric to increase the possibilities of increased conversions. We strive to build relationships and that allows us to improve and become more efficient with our customers over time.

It’s not just about making appointments – it’s about making the right appointments

We know you will continue to hire us as long as we book you good meetings. Therefore, it is important that we do our utmost to ensure that only quality meetings are booked. In order for you to get quality meetings with a high chance of conversion, we do not pay our appointment setters a commission. Our focus is on booking meetings with customers who have an interest in your products and services so that your salespeople can meet potential customers who have a genuine need or interest in buying. Our targeted approach leads to higher conversion rates which ultimately increase your sales figures and revenue.

Customer Case:
Appointment Setting

One of the largest audit firms on the Swedish market with tax advisory and audit services uses 3C Online to increase its number of meetings with potential new clients. These are our experiences after several years of giving them more new client meetings.

The challenge:
Appointing sales meetings is time-consuming. For a company like 3C Online’s client, service to existing customers must always come first. But at the same time, there is often an ambition to grow. Therefore, the audit firm was looking for a partner a couple of years ago who could provide meetings with their auditors and potential clients.

3C Online engaged its office in Sweden in order to create a local presence in the nordic part of the country. In consultation with the audit firm, various companies and businesses in this area were contacted. The goal was to appoint new customer meetings.

This is how we did it:

The number of meetings booked by 3C Online is not the same as valuable meetings for our client. In order for meetings to be truly valuable for the potential customer and our client, the activity is carried out according to 3C Online’s proven method:

  • The calls are carried out with local anchoring, which results in a local anchoring in the dialogue. For physical meetings, the effect was that more meetings could be booked during the same day.
  • In order to make it as easy as possible for the potential client to decide on a meeting, three advantages of the audit firm are presented and why a meeting with them is worth the time.
  • Appointments are booked within a few days of the phone call. In this way, timeliness and interest in meeting the audit firm is maintained. In addition to confirming the date, time and who would meet, the purpose and objectives of the meeting were also summarized.
  • Online appointment setters do not receive a commission per booked or completed meeting. Instead, it is the same pay regardless of the success of each call. This means that they can safely and securely spend time in each conversation but also choose to refrain from booking a meeting that would probably not be fruitful.

Result – a multi-year collaboration

Online began the collaboration with the audit firm five years ago. Originally,  the assignment consisted of a few local offices but now it has grown beyond the Swedish market. On average, we book 17% of all completed calls or 0.70 booked appointments per hour.

We help you secure new business.

Appointment setting is time-consuming and challenging. To succeed, you need to be persistent, resilient, relationship-oriented, fearless, and a good listener. At the same time, it’s a crucial part of generating new business – and that’s where we can assist you.

Industries we schedule meetings for:

Tech companies
Maintenance companies
Real estate agents
Law firms
Payment platforms

About 3C Online

£5 million annual turnover

Top 10 clients in revenue: 5.6 yrs as clients

Services in the UK and the Nordics

Follows ISO 27001

Average age 34 years

Average employment time 3.8 yrs

e-NPS 30

Net Promoter Score 53

>130 employees


Absolutely! We work with companies of all sizes. No matter what your goal is, we are happy to help you achieve it!

The reason you should choose us comes down to how we work. We have been proudly helping our clients with lead generation and conversions for over 30 years and our reputation speaks for itself. Our commitment to focusing on quality over quantity means that not only will you get a higher conversion rate with the appointments we book, but you’ll also do it in less time.

3C Online:
Trusted Leaders in Appointment Setting

Targeted Approach: the right target group

Lead Generation: quality over quantity

Expert Engagement: skilled appointment setters

Increased B2B Sales Opportunities: we set you up for success

Meaningful Follow-Up: together we learn from every meeting

Appointment setting and lead generation is our passion!